You can no longer assume every Realtor works the same. Selling and buying a house in today’s market takes more than understanding how to use the MLS system and knowing who’s who in your immediate neighborhood market. Today’s real estate market is a global market, where savvy buyers and sellers rely on real estate professionals who have expertise in progressive marketing techniques that artfully blend traditional advertising
strategies with digital and internet marketing techniques.

That is why people work with Michelle, with over 25 years of professional marketing experience, she has the background in real estate sales coupled with an expertise in sophisticated marketing systems that allow my clients to benefit from the best and latest marketing, sales and advertising techniques.

When you work with Michelle you receive the benefits of:

1. Working with a Realtor who is among only a select number of San Diego Realtors who offer their
clients Featured Property and Showcase status of their listings on the 3 top real estate search sites in the world.....Realtor.com, msn.com and aol.com

2. International brand recognition of Coldwell Banker, including camoves.com, coldwellbanker.com and coldwell bankerpreviews.com, worldproperties.com

3. Internet exposure on yahoo.com real estate, wallstreetjournal.com, newyorktimes.com, msn.com, aol.com, realtor.com, signonsandiego.com, craigslist.com, backpage.com, www.michelleserafini.com

4. Internet marketing including e-brochures to agents not only in San Diego County, but also nationally and internationally, custom digital cd brochures, networking with real estate professionals in the Certified International Property Specialists Network Worldwide and the Transnational Real Estate Referral Network

5. 4-color custom brochures, direct mail postcard program, magazine and newspaper advertising campaign, alternative brochure marketing and call-in response lead capture